By Bob Batz Jr., Pittsburgh Post-Gazette
Link to article.
Who knew that the little town of New Bethlehem, Clarion County, holds the Smucker’s peanut butter factory? Who knew it holds the Peanut Butter Festival?
Festival chairman Harry Kehr answered the first question with, “If they live in New Bethlehem they do. If they live in Clarion, which is 18 miles away, they don’t. Which is amazing.”
In this borough of 1,700, about 60 miles north of Pittsburgh, the peanut butter plant is one of the biggest employers, with 50-plus workers. And yes, Mr. Kehr said, you can smell it when the peanuts are roasting, which is just about every day.
The word of the festival hasn’t carried very far, he said, in part because the J.M. Smucker Co. is extremely low profile.
Indeed, the Orrville, Ohio-based company doesn’t send out news releases for the event, which a spokeswoman made clear the company does not sponsor.
The factory allows no public tours and isn’t even marked by big signs. But the local operation is one of several sponsors and a most supportive one, said Mr. Kehr, of the Chamber of Commerce, which has organized the annual festival since 1996.
This year’s runs tomorrow through Sunday and looks to be nuttier than ever.
The natural peanut butter factory actually was founded in 1946 as the H.B. DeViney Co. in the former New Bethlehem Brewing Co. It became a Smucker subsidiary in 1965 and now produces all the natural peanut butter products under the Smucker’s, Laura Scudder’s, Adam’s and Santa Cruz Organic labels (but not Jif, America’s best-selling brand, which Smucker now owns, too).
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